Companies enabling book swapping are growing quickly, on the strength of the social relationship of book reading and recommending, the cost-savings, and offering a more "green" approach to book reading. This phenomena appears massively destructive: why would a consumer click "buy it now" on Amazon when they can click "get it for free" instead? The speaker, who is the CEO of one of these book trading web sites, will present data that while book trading is quite predatory on the second hand, used book market, it appears to stimulate new book sales, as well as to create more readers, moving books and reading into a central position in their lives.
With: John Buckman, Founder and CEO of BookMooch