Frankfurt Academy 2012 expands international network of experts

New Programmes in Argentina, China and the USA

Frankfurt am Main, 14/03/2012 - Buenos Aires, New York, Beijing - The Frankfurt Book Fair (10 - 14 October 2012) is continuing to expand its conference and professional development programme under the umbrella of the Frankfurt Academy - the Mind Network. Starting this year, the Frankfurt Academy will offer its trend shows, training programmes, workshops and professional trips throughout the year and around the world.

“In addition to conveying the latest trends and practical knowledge, we at the Frankfurt Academy are also focused on expanding our international network of experts. That’s why it’s very important for us to be active throughout the year and around the world”, said Holger Volland, VP Media Industries, at the Frankfurt Book Fair. In cooperation with renowned partners, projects like the successful Tools of Change for Publishing (TOC) and StoryDrive conferences will premiere in Argentina and in China respectively. One entirely new addition to the Frankfurt Academy is the children’s book conference “What Makes a Children’s Book Great?“ in New York, presented by Publishing Perspectives and sponsored by the celebrated publishing house Scholastic Inc.

The Frankfurt Academy will cover all facets of the publishing and media business with a focus on “Innovation & Technology”, “Markets & Trends”, “Rights & Licensing” and “New Business Models”.

The following projects are currently in the works:

• TOC Latin America will celebrate its premiere on 20 April at the book fair in Buenos Aires. The conference will be organised by the Frankfurt Academy in cooperation with O’Reilly Media and the Feria del Libro de Buenos Aires.
• The children’s book conference “What Makes a Children’s Book Great?” will take place in the run-up to Book Expo America (4 to 7 June 2012) in New York.
• As part of the China International Fair for Trade in Services (IFTIS) scheduled for 28 and 29 May 2012 in Beijing, the all-media platform StoryDrive will bring together international experts from the fields of publishing, games and film.
• From 28 to 31 May, the Frankfurt Academy will present “Exclusive Games”, a professional trip for representatives of the international media and game industries. The objective of the trip is to introduce participants to the Chinese game and media markets and to establish new business contacts.

Additional publishing trips and publishers’ training events are in the pipeline.

“The international publishing and media markets feature a variety of focus areas. While both the film business and transmedia and crossmedia networking are quite advanced in the USA, the concept of ‘mobile storytelling’ is very developed in the Asian markets. We develop our programme accordingly and in a way that is individualised and oriented toward the needs of our audience. The Frankfurt Academy is intended to serve as a platform for bringing together a variety of trends - and launching new trends as a result”, explained Holger Volland.

TOC Buenos Aires
When: Friday, 20 April 2012, 9 a.m. to 6 p.m.
Where: Feria del Libro de Buenos Aires, Argentina, La Rural, Predio Ferial de Buenos Aires
Price: Early bird rate until 23 March 2012, US$ 349 (regular price US$ 499)
In cooperation with O’Reilly Media and the international Feria del Libro de Buenos Aires

Publishing Perspectives: “What Makes a Children’s Book Great?”
When: Thursday, 31 May 2012, 9 a.m. to 1 p.m.
Where: Scholastic Headquarters, 557 Broadway, New York, NY
Price: Early bird rate until 31 March 2012, US$199 (regular price: US$249)
In cooperation with Publishing Perspectives, sponsored by Scholastic Inc.

StoryDrive China - Conference and exhibition platform
When: 28 and 29 May 2012
Where: Auditorium, 3rd Floor, China National Convention Centre (Beijing)
Price: Early bird rate until 30 March 2012, 280 euros for 2-day ticket (regular price: 400 euros)
Exhibition: 28 May - 1 June 2012
Where: Park View Foyer, 3rd Floor, China National Convention Centre (Beijing)
StoryDrive China is part of the China International Fair for Trade in Services (CIFTIS)

And the Mind Network is still working away:
During the Frankfurt Book Fair and starting on the Monday of that week, the Frankfurt Academy will present expert knowledge, visionary insight and new business opportunities for publishing and beyond. From enhanced books to digital distribution and brand building to mobile reading, there’s something for every schedule and area of interest - whether it’s a two-day conference, a half-day of intensive training, market research, a workshop or panel discussion.
The Frankfurt Academy is held in cooperation with the Börsenverein des Deutschen Buchhandels (the German Publishers and Booksellers Association).

Frankfurt Academy highlights 2012

Publishers Launch - The Pleasure of Bookselling
Monday, 8 October 2012
In cooperation with Publishers Lunch

Publishers Launch focuses on strategies and tools for successful marketing and global distribution of digital media products. Panels of international experts will analyse trends and expectations, define factors for success and highlight best practice examples.

TOC - Tools of Change for Publishing Frankfurt
Tuesday, 9 October 2012
In cooperation with O’Reilly Media

For the fourth year in a row, leading minds from the fields of technology and publishing will gather in Frankfurt to present digital solutions, forward-looking business models and innovative ideas for the publishing world. In 2011, around 500 participants from nearly 40 countries came together at TOC Frankfurt to discuss the future of the industry.

26th International Rights Directors Meeting
Tuesday, 9 October 2012

Digital Rights Management, new revenue models, crossmedia and transmedia rights – the world of rights and licensing managers is getting more complex by the day. In the run-up to the Frankfurt Book Fair, international experts will present the latest trends, issues, requirements and developments at the RDM.

Frankfurt StoryDrive - The all-media platform
Thursday and Friday, 11 and 12 October 2012

Frankfurt StoryDrive brings together the international worlds of media and entertainment at the Frankfurt Book Fair. Attendees learn first-hand how crossmedia collaborations can lead to success and what a future without (industry) boundaries will look like.

Professional Programme Best Practice | New Ideas
Wednesday to Friday, 10 to 12 October 2012
The 2012 professional programme Best Practice | New Ideas, organised in cooperation with mediacampus frankfurt | die schulen des deutschen buchhandels, will once again offer trade visitors and exhibitors compact seminars and lectures that are a perfect fit for any Book Fair schedule. The programme is aimed at beginners and advanced professionals alike. The Book Fair will also offer a special introductory seminar for “First Timers”.

About the company

The Frankfurt Book Fair is the biggest book and media fair in the world - with around 7,400 exhibitors from over 100 countries. It also organises the participation of German publishers at around 20 international book fairs. It maintains the most visited website worldwide for the publishing industry at and its directory of decision-makers in the book and media industries features around 31,000 contacts. Frankfurt SPARKS, the Frankfurt Book Fair's digital initiative, unites the industry's digital products and projects under one roof, with the aim of bringing together content and technology. The Frankfurt Academy - the new conference brand of the Frankfurt Book Fair in cooperation with the German Publishers & Booksellers Association - organises international conferences and trade events all year long. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association.


Press & Corporate Communications, Frankfurt Book Fair
Katja Böhne, Press Officer, phone: +49 (0) 69 2102-138,
Kathrin Grün, PR Manager, phone: + 49 (0) 69 2102-170,